Are you a shopper marketeur?

Shopper marketing is a practical discipline; it shouldn’t be complicated and convoluted. If you’ve walked the floor and you are a resolute experimenter, backed by a tenacious attitude and reasonable on-the-ground retail experience, then you probably have the credentials to become a great shopper marketer.

South African Windows Shot 3 Days Before Valentine’s Day - Part 1

Do we need Hypermarkets?

Johannesburg, South Africa

I have always viewed Hypermarkets predominantly as a bulk shop (once a month) destination that usually had the widest variety and you could save a few extra Rand versus shopping at your local supermarket. So why do Hypers in South Africa today offer the same products at the same prices as supermarkets especially when it comes to food?

Do we need Hypermarkets? Johannesburg, South Africa I have always viewed Hypermarkets predominantly as a bulk shop (once a month) destination that usually had the widest variety and you could save a few extra Rand versus shopping at your local supermarket. So why do Hypers in South Africa today offer the same products at the same prices as supermarkets especially when it comes to food?

Shopper Marketing: Pringles Scotland, V&A Waterfront, Cape Town, South Africa. One of the few store fronts that drew me in this festive season.

Shopper Marketing: Pringles Scotland, V&A Waterfront, Cape Town, South Africa. One of the few store fronts that drew me in this festive season.