F*RiCH

Levi’s® Turns Shopper Mannequin Inside Out

Thu, 28 Feb 2013 03:06:00 +0200

It’s not often that I share or write about sublime shopper executions but this initiative blew me away. In fact, this is a first for me where the traditional mannequin becomes an interactive shopper information and engagement tool. Read more.

South African Windows Shot 3 Days Before Valentine’s Day - Part...

Thu, 21 Feb 2013 18:02:31 +0200

South African Windows Shot 3 Days Before Valentine’s Day - Part 6

South African Windows Shot 3 Days Before Valentine’s Day - Part...

Thu, 21 Feb 2013 18:01:13 +0200

South African Windows Shot 3 Days Before Valentine’s Day - Part 5

South African Windows Shot 3 Days Before Valentine’s Day - Part...

Thu, 21 Feb 2013 17:58:42 +0200

South African Windows Shot 3 Days Before Valentine’s Day - Part 4

South African Windows Shot 3 Days Before Valentine’s Day - Part...

Thu, 21 Feb 2013 17:56:45 +0200

South African Windows Shot 3 Days Before Valentine’s Day - Part 3

South African Windows Shot 3 Days Before Valentine’s Day - Part...

Thu, 21 Feb 2013 17:49:22 +0200

South African Windows Shot 3 Days Before Valentine’s Day - Part 2

South African Windows Shot 3 Days Before Valentine’s Day -...

Thu, 21 Feb 2013 17:40:43 +0200

South African Windows Shot 3 Days Before Valentine’s Day - Part 1

"If you’re not being inspired by your research, your audience won’t be inspired by your work."

Fri, 11 Jan 2013 04:36:58 +0200

““If you’re not being inspired by your research, your audience won’t be inspired by your work.””

- Brian Millar (via fastcodesign 4 Secrets For Doing Gonzo User Research (via gigidowns)

kmiddy22: I absolutely love Topshop’s visual merchandising!...

Fri, 04 Jan 2013 06:15:26 +0200

kmiddy22:

I absolutely love Topshop’s visual merchandising! They use such interesting and innovative ideas. I would love their visual merchandising team to come and design my future house!

Valentine’s Day Feature. Part 1 of 2. Source: Path to Purchase...

Wed, 29 Aug 2012 09:17:59 +0300

Valentine’s Day Feature. Part 1 of 2. Source: Path to Purchase Institute

Valentine’s Day Feature. Part 1 of 2. Source: Path to...

Wed, 29 Aug 2012 09:01:00 +0300

Valentine’s Day Feature. Part 1 of 2. Source: Path to Purchase Institute

Enagager: Shopping Up A Storm. JHB Thurs 30th Aug & CPT 31st...

Fri, 24 Aug 2012 05:27:00 +0300

Enagager: Shopping Up A Storm. JHB Thurs 30th Aug & CPT 31st Fri 31st Aug.

Yellowwood & Integer invites you to join us in taking a closer look at the role of brand engagement in driving purchase decisions amongst SA female household shoppers.

"Forget Category Captains. We need Category Lieutenants: The retailer is interested in the..."

Wed, 22 Aug 2012 09:01:53 +0300

“

Forget Category Captains. We need Category Lieutenants:

The retailer is interested in the consumers’ behaviour in each of the two or three hundred categories it offers, but owing to a lack of critical mass in each category, the retailer does not have the budget or the personnel to discover the information. However, for a manufacturer, concentrating on a small set of categories, it is worthwhile. Another approach is to become category lieutenants. This is where a smaller supplier looks to complement the category captain by providing niche brands where the captain is weak or absent, and perhaps offering me-toos to reduce the dominance of the Category Captain

”

- Store Wars: The FMCG Battle for In-store and Online Success

"But is trade spend paying back? The evidence suggests not. One AC Nielsen study suggested that 90%..."

Wed, 22 Aug 2012 08:54:58 +0300

“But is trade spend paying back? The evidence suggests not. One AC Nielsen study suggested that 90% of trade-marketing initiatives do not produce a positive ROI. While a staggering 40% of items
sold in US supermarkets were on promotion.”

- Store Wars: The FMCG Battle for In-store and Online Success

"Total global trade spend is now estimated to be over $125 billion, well above the total profits of..."

Wed, 22 Aug 2012 08:51:31 +0300

“Total global trade spend is now estimated to be over $125 billion, well above the total profits of the major retailers, and McKinsey estimate it to be typically 30% of an FMCG manufacturer’s cost base, second only to the cost of goods at 40%. Most manufacturers now spend more on trade marketing than brand/ consumer marketing”

- Store Wars: The FMCG Battle for In-store and Online Success

"3,200 Members in the Private Label Manufacturers Association. The market to supply private label is..."

Wed, 22 Aug 2012 08:18:00 +0300

“3,200 Members in the Private Label Manufacturers Association. The market to supply private label is competitive - private label sales were more than US$60 billion in 2011 and no manufacturer
can expect to succeed if their approach is half-hearted.”

- Store Wars: The FMCG Battle for In-store and Online Success

"The most vulnerable brands to private label are not the strongest but the weakest. Manufacturers..."

Wed, 22 Aug 2012 08:10:00 +0300

“The most vulnerable brands to private label are not the strongest but the weakest. Manufacturers have one advantage that can never be overcome if used witli focus, vigour and investment and that is innovation. Yogurt, seemingly an ideal category for private label to take the lion’s share, has seen private label share decline. The top-five leaders, Danone, Yoplait/Sodiaal, Yalkult Honsha, Nestle and Muller represent half of all yogurt sales. Their innovation has been developing premium products, like pro-biotic yogurt and yogurt enhanced witli fruit, and tliey launch continually; between 2006 and 2010 Danone introduced nine new products.”

- http://ow.ly/d8Epf

Shoppers Are Innumerate: Surveys consistently show that a...

Wed, 22 Aug 2012 07:23:00 +0300

Shoppers Are Innumerate: Surveys consistently show that a substantial proportion of shoppers cannot quote a price for an item they have just purchased, and those who give a price are usually wide of the mark.

Spar South Africa Private Label Strategy “There are now...

Tue, 21 Aug 2012 08:11:44 +0300

Spar South Africa Private Label Strategy “There are now around 400 SPAR private label items making up about 10% of total sales. The products compete directly with A-brands and their prices are slightly discounted. However, the SPAR range is being extended and will include more upmarket and premium-priced products as well. The SPAR Fresh Line range includes ready meals and prepared foods and is also being extended at present. All products bear the hallmark SPAR logo.”

Pick ‘n Pay Private Label Strategy “Private label...

Tue, 21 Aug 2012 07:46:00 +0300

Pick ‘n Pay Private Label Strategy “Private label has gained importance fast at Pick n Pay in recent years, as it has in South Africa as a whole. At Pick n Pay, private label accounted for 11% of sales in 2007 but increased to 29% in 2011, carried by an offer of around 2,000 SKUs.To promote its private label approach of good, better and best, in October 2011, Pick n Pay added a new premium private label to its offer under the name of ‘Finest’. The label offers products from all over the world, such as Kalamata olives, organic coffee from Antigua, fine Belgian chocolate and premier South African rooibos tea. In addition, the label will provide customers with a seasonally changing choice of products.”