F*RiCH

About Me

Jason and his team's have won numerous international Shopper Marketing, In Store performance & Category Management awards heading up the end-to-end operation for brands like Braun, Canderel, Duracell, Kodak, Kraft Mayonnaises, Kraft BBQ Sauces, Miracle Whip, Old Spice, Pringles, Tampax, The Snack Factory & Tang in South Africa. He was part of the team that grew the Fore Good group from 4 to 4,500 employees in just under 7 years. During this time he also launched one of the first dedicated shopper marketing agencies servicing the liquor, juice, hardware, home care and snack categories in addition to various retailers.


He wast Integer's MD, one of the world's largest shopper marketing groups and has recently joined Hirt & Carter Cape Town as MD with one of his main objectives to launch POSM Science. With access to South African shopper behavioral insights across the spectrum based on transactional data and POSM Return on Marketing Investment (ROMI) Models developed based on exposure with P&G, Kraft, Premier Foods UK, Kodak and Merisant, Hirt & Carter Cape Town have developed POSM evaluation metrics and revilatised production and workflow processes which enables superior turnarounds and better cost effectiveness which allows brands to market from the fixture selling more product, to more shoppers more often.


Jason has a relentless passion for shopper marketing, in store execution and tangible return on marketing investment. He writes for various publications, speaks all over the country and internationally in addition to hosting various workshops centred on practical and measurable implementation. See more of his thinking at http://frich.co.za/category/blog/